Customer insights

    To engage customers as individuals, companies investing heavily in customer insights more than any other functional area. The businesses are seeking a better understanding of individual customer needs and improved responsiveness. Given the need for deep customer insight, there is a need for more adept at converting data into insights, and insights into action. In an era of connected customers, the volume and variety of available data can be overwhelming. The business therefore has a need for more sophisticated analytical capabilities than present today.

    80% unstructured data
    Social medias, files, documents, PDFs, email, images, video, audio, records, web pages

    20% structured
    Transactions, log data, machine data, geospatial data, sensor data


    Development Efficiency

    Business innovation is increasingly being delivered via software. However

    • 50% of outsourced projects are expected to under perform
    • 85% of rework costs and delays due to poor requirements management
    • 70-80% budget locked in maintenance and 37% of projects go over budget
    • 70-80% of companies are struggling with complex system and application landscape that requires a lot of integration

    Rapid pace of change and the digitization of business drives the need for agility. We most be able to provide:

    • Faster time to market
    • Improve efficiency
    • Ensured business continuity
    • Reduced cost



    Business Process Improvement

    While processes are all around us, the nature of process is fundamentally changing. The consumerisation of information technology has given individuals immensely powerful tools in their daily lives that change the way they live:

    • Smartphones keep people connected with social media
    • Mobile payment
    • Tablets stream music videos from the cloud

    At a time when customers have access to instant information and information in-context to their task at hand, a company’s business operations needs to provide them with an exceptional level of service. 

    Organisations need to enable greater customer-centricity in the age of mobile, social, cloud and big data while driving efficiency and optimization into end-to-end processes.




    Enterprise Mobility

    Mobile devices, including smartphones and tablets, are transforming the way enterprises do business both inside the company and with customers and partners. The rapid growth in mobile device usage is fueled by a fundamental change in technology that has transformed the way individuals conduct their lives.

    This change in the interaction model creates both opportunity and risks for businesses.

    • Rethink how to interact with customers and partners
    • Create policies for mobile devices
    • Create strategies for complete rollout

    It is critical for businesses to consider the complexities of mobile enterprise deployments and understand that device choice in itself is not necessarily the most important factor in planning



    Social Business

    Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers.

    • 1.5 billion people visited a social networking site last year!
    • 3 million new blogs come online every month
    • 80% of internet users prefer to connect with brands via facebook
    • 65% social media users wants to learn about brands, products and services via social channels

    Having a presence in social media is worthless unless you do something whit it.

    • Align Social Media to your Business goals
    • Establish clarity of vision, purpose, and execution
    • Integrate social media into long-term marketing programs, and brand initiatives




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Technology in recent years has advanced very quickly and it will continue to grow every day, every month and every year. To become a smarter business, organisations must embrace the evolutionary shift in the way that computing has become embedded in our lives.

Futurum IT is a consulting based company with expertise in successful business and technology transformation, based in Denmark but operating on an international basis.

Our vision is to establish a more cost efficient and profitable business for our customer through highly skilled consultants with more than 20 years experience in aligning Business and IT.

We help define growth strategies and implementation programs to support your company's objectives around e.g. Mobility, Social media, Business Process Improvement, Analytics & Big Data, Development Efficiency. We also provide training, facilitate workshops and advisory councils.

We believe that our knowledge and skills can help your company discover new, untapped commercial potential. For further Information about our services please visit the section “Services”  on this website. If you have any questions and would like to discuss how Futurum IT can help your organisation please contact us.



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